Fiori Etruschi
BRAND NAME
Fiori Etruschi
YEAR
2026
FIELD
Floral design
SERVICE PROVIDED
Branding, Web Design
Fiori Etruschi is a floral design studio specialising in weddings and events. Founders Silvia and Lucia came to us wanting to move away from a romantic, decorative aesthetic towards something more natural, minimal and enduring.
APPROACH AND RESULTS
We developed the identity around restraint: a clean separation between logotype and brand mark. OggText, unite with a monospace typeface where chosen to bridge the studio's rustic character with a more contemporary, editorial feel.
The visual system was completed with a set of botanical icons (roots, cut stems, simple linear forms) designed to be minimal individually but distinctive as a set, extending across social media, packaging and the website.
CREDITS
ART DIRECTION & BRAND IDENTITY
Aire Studio
WEB DESIGN
Aire Studio
PHOTOGRAPHY
Fiori Etruschi
SERVICES IN FULL
Brand Identity
Logotype & Emblem
Iconography & Illustrations
Social Media Kit
Web Design & Development
Copywriting & Editing
Scarabelli1920
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